Meet the co-founders of Nazdeeq – Madiha and Muhammad Mustafa thought of launching Nazdeeq.com when they were doing their MBA at Thunderbird School of Global Management. Prior to joining the graduate school, Mustafa launched Elektrojo; an eCommerce store in Jordan selling specialized products like development electronics kits and robotics components. He also has extensive experience in Business Process Management and Innovation Development. Mustafa has worked with companies like Inteltec, Motorola, ExxonMobil and United Technologies. Currently, he is pursuing a Masters in Computer Science from Georgia Tech and looks after the Technical Operations and Business Strategy at Nazdeeq.
Madiha is a Fulbright scholar who worked as a Consumer Analyst at Nielsen before going to graduate school. Her experience with brand development, consumer research, and data analysis for companies such as Pepsi, Nielsen and Diageo has helped her understand the power of data and this expertise comes in handy when determining the positioning and branding of Nazdeeq. Coming from an analytical mindset, Madiha’s philosophy is that any marketing vision should be backed up with research.
About Nazdeeq – Nazdeeq is an eCommerce technology company that provides emerging markets with direct access to buy from international online stores that do not operate in their geographies. Online purchasers can buy in a seamless and automated manner with their preferred payment methods, local logistics, clearance and full customer service support. Nazdeeq is committed to being no.1 provider of American goods in Pakistani market. They want to provide Pakistani consumers access to global brands like Victoria’s Secrets, Zara, GAP, etc.