Despite billions of hours of video being consumed daily, creators and viewers rarely share in the rewards, highlighting the need for change. myco changes that. It’s a platform that reshapes value-sharing, giving both creators and viewers an opportunity to earn and thrive. Imagine a system where creators are empowered, and viewers are active participants in success. That’s the promise of myco.
“We wanted to create a platform where creators and viewers are partners in success. The current system left too many people behind, and we knew we could do better,” says Zuhair Jawed, co-founder of myco.
myco Team at their Dubai headquarters
Fixing a Broken System: The Need for myco
Dominated by platforms like YouTube and Twitch, the digital content market underpays creators while leaving viewers out of the equation entirely. This imbalance leaves opportunities for a new, fairer system.
“Viewers were treated like passive spectators, and creators were just cogs in a massive machine. We believed there had to be a better way,” Zuhair explains.
While mainstream platforms retained the majority of revenue, myco challenged this status quo. With a decentralized revenue-sharing framework, myco redistributes value fairly, directly benefiting both creators and viewers.
“Myco changes that by redistributing value where it truly belongs: the creators and their audiences,” adds Zuhair.
This community-driven, decentralized model shifts passive viewers into active stakeholders, aligning their goals with creators to build a truly inclusive ecosystem.
myco founder Umair Masoom Usmani at the COP28 UAE
myco’s Story: From Vision to Reality
myco’s journey began with a vision to transform the digital content industry, led by Umair Masoom Usmani, a marketing and business strategist with nearly two decades of experience. Umair’s frustration with centralized platforms and their exclusionary practices inspired him to create a system that would empower creators and viewers alike.
“Umair didn’t just want to fix the system; he wanted to revolutionize it,” shares Zuhair Jawed. “He took the bold step of building myco from the ground up, knowing the odds were stacked against him. His belief in decentralization and equity is what gave myco its foundation.”
The platform’s inception was humble, starting as a concept developed in Dubai with minimal resources.
“Our initial team was just a handful of people,” recalls Zuhair. “What we lacked in resources, we made up for in determination and a shared belief in the power of decentralization.”
Similar decentralized platforms began emerging around the same time, but myco stood out by prioritizing a community-driven ecosystem.
“While others focused purely on decentralization, myco emphasized trust and collaboration between creators and viewers,” Zuhair explains. “It wasn’t just about revenue-sharing, it was about building a system where everyone feels invested.”
In the past year, myco has expanded its ecosystem to include nearly 10 million registered users worldwide and over 2000 leading content creator channels. The platform has enabled the creation of more than 50 film and TV productions while hosting over 1 million user-generated videos. Through its growing library of original productions (MyOriginals) and exclusive premium content, myco continues to empower creators and connect them with audiences globally.
“Our journey has always been about proving that fairness and inclusivity aren’t just ideals; they’re viable business strategies,” Zuhair adds. “We’ve grown from a small team in Dubai to a platform that’s empowering thousands of creators and viewers globally.”
myco’s signing ceremony with their new partners Mix Media Network. This marks the first steps towards the establishment of myco Arabia.
The Road Ahead: myco’s Vision for the Future
myco is paving the way for a fully decentralized content economy. The platform plans to implement blockchain-powered revenue sharing, ensuring complete transparency in every transaction, a move that underscores its commitment to trust and fairness. myco also aims to leverage cutting-edge technologies to empower creators and viewers alike, creating an inclusive ecosystem where both can thrive.
In its strategic roadmap, myco is targeting emerging markets across Asia and Africa, recognizing the immense potential of these regions to drive growth and adoption. Additionally, myco is exploring advanced features, such as integrating decentralized autonomous organizations (DAOs) for governance, giving creators and viewers a direct say in the platform’s future.
“We are working toward a future where creators and viewers not only earn together but can also own the platform itself through decentralized governance,” shares Zuhair Jawed. “This is just the beginning of a global shift in how content is created and consumed.”
Hani El Khatib, myco Co-Founder and Chief of Web3, at Dubai Blockchain Ecosystem Night
Why Did myco Come to Pakistan?
Pakistan offered a unique opportunity for myco with its growing tech talent and untapped digital media market.
“Pakistan has some of the best tech talent in the world. We saw an opportunity to build something great here, and the results speak for themselves,” Zuhair shares. “Our developers have not only driven innovation but have also replaced many of the SaaS products we previously relied on by building efficient in-house features.”
Since entering Pakistan, myco has thrived, leveraging local talent to drive innovation and build a platform that’s scaling globally.
Why Did myco Choose Coworking Instead of a Traditional Office?
When setting up operations, myco needed a solution that offered flexibility without upfront costs. Traditional office spaces came with financial burdens and long-term commitments that didn’t align with their fast-paced growth. Coworking spaces allowed myco to scale efficiently while maintaining focus on their platform.
“We didn’t want to lock ourselves into a long-term lease or spend upfront on office infrastructure. Coworking gave us the freedom to grow at our own pace,” Zuhair shares.
Why Did myco Choose Kickstart?
For myco, finding the right workspace meant balancing flexibility, efficiency, and support. The location on Shahrah-e-Faisal, Karachi’s business hub, offered practicality and accessibility, supporting myco’s operational needs as they expanded.
“We didn’t have to worry about the administrative burden of managing an office. We could focus entirely on building myco,” Zuhair explains.
The adaptable infrastructure allowed myco to scale seamlessly, matching their growth without operational disruptions.
Scaling Up: From 4 Desks to 84
myco started small, with a four-person office. Adjusting their space as the team grew allowed myco to scale efficiently without unnecessary costs or disruptions.
“Every penny matters for startups. Having the ability to expand office space as needed saved us time and resources,” shares Zuhair.
Today, myco occupies over 84 desks—a testament to their rapid growth and ability to adapt strategically.
“The support we’ve had from the team has been phenomenal. They’ve felt like an extension of ours,” Zuhair adds.
Staying with Kickstart: myco’s Home For Growth
Even as myco considered moving into their own office, the benefits of staying at Kickstart were clear. The flexibility, community, and support made it the obvious choice.
“We’ve thought about building our own office, but the vibe at Kickstart just fits us. It’s flexible, cost-effective, and feels like home. That’s hard to find,” says Zuhair.
For myco, Kickstart isn’t just a workspace, it’s a partner in their journey of growth and innovation.
A Shared Vision: myco’s Story of Collaboration and Success
From a bold vision to a global platform, myco’s story exemplifies the power of innovation, strategic scaling, and collaboration. By challenging traditional content platforms, myco has created a fairer, community-driven ecosystem where both creators and viewers share in success.
As myco continues to scale globally, it serves as an inspiring example of what happens when a visionary company builds the right foundation for growth.
Looking for a workspace that grows with you? Discover how Kickstart can provide the flexibility, support, and infrastructure to help your company scale efficiently. Visit kickstart.pk to learn more and start your growth journey today!
